There is only one day of the year where people avoid getting up during commercials to get more food or go to the bathroom or even refill on their beers if they don’t have to. That day is Super Bowl Sunday. Usually a day where businesses take advantage of the millions of viewers and make us want to buy their products. However, this year, viewers were deeply disappointed in the lack of effort put into making us laugh and wanting us to purchase what they had to offer. They didn’t bring their A-game and we want to know why. Actually, I really don’t care. I personally fell asleep they were so boring. Honestly people, it’s not hard to make us laugh. Put a baby in, or a cute kid, maybe some dogs smoking cigars and we’re satisfied.
Then again, the industries that did bring their A-game brought it the right way! The winner for this year’s commercial in my books is the Volkswagen Passat: Younger Vader! I told you, a cute kid wins over everyone! Of course I would never buy the car, seeing as I have no need for it… But it was still a good commercial. If you are one of those who haven’t had the pleasure of seeing it yet, take one minute out of your life, click the link and watch it.Young Vader I told you it was good!
Trailing behind the Volkswagen commercial was the Audi A8 commercial. This one didn’t have a cute kid, but their animosity towards BMW is always fun to watch! A8 v BMW Both Audi and BMW keep it classy and thus far both have an avid way of getting retribution. Although BMW hasn’t made its move yet, this old billboard I saw demonstrates that they are not giving up anytime soon.
Some of the other good ones were from Doritos, Bridgestone and E-trade. All of which you can go look up on your own time! As for the marketing teams for the companies who didn’t do so well- A. you probably didn’t gain any business and B. why on earth did you waste two million dollars for 30 seconds?